CUISINART - COOK IN

The modern kitchen should be built for the modern life. All diets, cooking styles and time schedules welcome! Easy to use and tremendously versatile, watch how the Cuisinart 'Cook In' has just changed the kitchen as we know it.

Equal parts gorgeous food and gorgeous influencers - our job was to take all of these ingredients and combine them with super-dynamic camera work to create a spot that sizzled just as much as the food did.

Released as part of Cuisinart's Christmas marketing campaign, which would contribute to the 'Cook In' product selling out throughout the UK. The campaign has subsequently been extended, taking advantage of the traction created through influencer recommendations.