Features Overview
“Never stop breathing” is the new campaign for BLS GROUP which will feature a variety of workers from all over Europe, working in different fields. The issue of safety in the workplace is a topic that constantly fills the pages of newspapers.
We decided to find real characters who will tell us how an extremely dangerous job can be reconciled with a daily life made up of loves, passions or simple moments of life. An invitation not to stop, addressed to all those men and women who, despite facing dangerous jobs every day, thanks to BLS safety devices can live their lives in complete freedom.
For the first episode we had the honor to speak to Massimo “Maio” Meregalli, Team Director of the Monster Energy Yamaha MotoGp Team, 2021 World Champion.
- Creative direction: Studio Nicama and Stefano Ginestroni
- Directed by: Carlo Furgeri Gilbert
- Dop: Paolo Bischi
- 1AC: Laura Marchini
- Edited by: Adrian Hylka
- Color: Paolo Bischi
- Production: Studio Nicama